Business Events Sydney
BESydney Impact Programme
Client's Mission
After extensive research, BESydney has launched Australia’s first social impact program to measure the social, innovation, and knowledge benefits of hosting international conventions. Addressing the lack of a framework for assessing long-term outcomes, the initiative aligns with government and sector priorities to help event organizers amplify their conventions’ purpose. Already gaining significant interest, the program is poised to shape the future of business events in Sydney, New South Wales, and the Asia Pacific region.
Project's Vision
BESydney, in collaboration with #MEET4IMPACT, has developed a two-phase strategy to manage and measure the sustainability performance of business events. Phase one includes workshops, a masterclass, and a Theory of Change, while phase two focuses on strategy development, stakeholder engagement, and measurement. The initiative emphasizes innovative approaches, local stakeholder involvement, and alignment with government strategies to promote an "impact-first" approach, aiming to maximize social, cultural, and economic outcomes for Sydney, New South Wales, and global communities.
Project's Objectives
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Strengthen the sustainability narrative to enhance destination competitiveness.
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Embed an "impact-first" approach with accountability across social, environmental, and UN SDG indicators.
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Align business events with government agendas, emphasizing social, economic, and environmental contributions.
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Foster innovation and collaboration to drive sector recovery and adaptability.
Project's Outcomes
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Introduction of impact and legacy mindset
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Capacity building for bid managers
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Industry-wide knowledge sharing and application
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Enhanced event selection based on impact generation
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Standardized measurement of impact and sustainability across projects
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Strengthened stakeholder relationships for long-term sustainable partnerships
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Increased stakeholder collaboration and engagement
Recognizing Impact
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We are excited to share that BESydney, has won the GDS-Movement and #MEET4IMPACT Impact Award for their remarkable "BESydney Impact Programme." This award celebrates organizations dedicated to creating lasting positive impacts through business events, in collaboration with GDS-Movement and #MEET4IMPACT. Genevieve Leclerc, the founder of #MEET4IMPACT, expressed immense pride in BESydney's commitment to sustainability and community collaboration in creating social impact through business events. We eagerly anticipate their continued positive impact on the community and city.
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